Neb3a

Understanding the meaning of color as well as the cultural use of color and how colors interact is important in print and electronic design in order to convey the right tone, message, and evoke the desired response to the brochure, newsletter, ad, Web site, or other publication. Colors are non-verbal communication. They create a physical and emotional reaction.

The Meaning of Neutral Color: Neutral colors help to put the focus on other colors or serve to tone down colors that might otherwise be overpowering on their own.

The Color of Sophistication

lack is the color of objects that do not emit or reflect light in any part of the visible spectrum; they absorb all such frequencies of light. Although black is sometimes described as an "achromatic", or hueless, color, in practice it can be considered a color, as in expressions like "black cat" or "black paint".

Black is a neutral, not a color, Black, Black is the absence of color, being a neutral can team up with any color, and can have a striking effect. Think of the bumble bee - yellow and black stripes!

Black with metallic gold, silver, copper and brass creates an opulent look, It looks very smart and powerful, It is often used to create an elegent accent.
A black background helps viewers find details, when working with black, the voriety of arts and crafts colors will bring just the right contrast. Lime, Green, Orange, Pink...etc., most shocking colors will be awesome, come to life on a Black background, Black can make other colors appear brighter.

Ultimate Dark:

Considered the negation of color, black is conservative, goes well with almost any color except the very dark. It also has conflicting connotations. It can be serious and conventional. The color black can also be mysterious, sexy, and sophisticated.

Culture of Black:

In most Western countries black is the color of mourning. Among young people, black is often seen as a color of rebellion. Black is both positive and negative. It is the color for little boys in China. Black, especially combined with orange is the color of Halloween. In early Westerns the good guy wore white while the bad guy wore black. But later on good guys wore black to lend an air of mystery to themselves.

Authority and seriousness
Black can be seen as the color of authority and seriousness.
Black Watch is the senior Highland Regiment of the British Army.
In Japanese culture, kuro (black) is a symbol of nobility, age, and experience, as opposed to shiro (white), which symbolizes serfdom, youth, and naiveté. Thus the black belt is a mark of achievement and seniority in many martial arts, whereas in, for example, Shotokan karate, a white belt is a rank-less belt which comes before all other belts. These ranks are called dan.
Black was the color of the Arab dynasty of Abbasid caliphs, which is the reason black is frequently used in flags of Arab countries.
The riot control units of the Basque Autonomous Police in Spain are known as beltzak ("blacks") after their uniform.
Traditionally, police vehicles (panda cars) were in black and white.

Using Black:

Use the color black to convey elegance, sophistication, or perhaps a touch of mystery. Dark charcoal gray and very dark brown can sometimes stand in for black.

Using Black with Other Colors:

Be careful using black with very dark colors. It can work, but if the colors are too similiar they blend together. Black works well with bright, jewel-toned shades of red, blue, and green. Black is the ultimate dark color and makes lighter colors such as yellow really pop out. Photographs often look brighter against a black background. Black and gray is a conservative combo as is medium or light blue and black.

Language of Black:

The use of black in familiar phrases can help a designer see how their color of choice might be perceived by others, both the positive and negative aspects.
Good black

Black tie - formal (as in formal party attire)
Black belt - expert (especially in martial arts)
Blackwash - bring things out in the open In the black - having money, doing well in business
Men in black - government agents
Black box - equipment or apparatus
Pitch black - dark as night, very black
Bad black
Black out - Loss of consciouness or the act of erasing something
Blackout - loss of electricity or turning out the lights
Black eye - damage such as damage to one's reputation, slander, unpopular
Black-hearted - evil
Blackguard - a scoundrel
Black sheep - an outcast from a family or from society
Black market - illegal trade (goods or money)
Blackmail - obtaining something by threat
Blacklist - list of people or organizations to boycott, avoid, or punish

Neutral Colors .... The Colors of Unity

The neutral colors of black, white, silver, gray, and brown make good backgrounds, serve to unify diverse color palettes, and also often stand alone as the only or primary focus of a design.
Neutral colors help to put the focus on other colors or serve to tone down colors that might otherwise be overpowering on their own. To some extent blacks, browns, tans, golds, and beige colors are considered warm. While white, ivory, silver, and gray are somewhat cooler colors. Yet these warm and cool attributes are flexible and more subtle than that of reds or blues.

Savvy Black is the best background for Savvy Craft ...
Because of all the different and cheerful colors of crafts created by the artist or craftsmen and women. colors we cannot choose, control or reject , because we are catering for the community in all it's different categories of ages, gender, education, tastes and interests.