6 Aug 2009

Branding Identity Concept

Based on the ID hunt I performed .. My final Brand Name is

Savvy Craft

Savvy .. is to know .. understand .. practical Know how .. experienced and well-informed .. Based on the Random House Dictionary .. as a noun, "practical sense, intelligence;" also a verb, "to know, to understand .. the origion of Savvy is diriven from ( sabe ) 1775-1785, it means: of saber to know, sapere to be wise .. and this is diriven from an earlier word ( Sapient ) 1425–75, Middle English, from Old French, from Latin sapiēns, sapient-, present participle of sapere, to taste, have taste, be wise.



Craft .. comes as a noun and a verb .. with many meanings ..
As a noun : An art .. trade .. occupation requiring special skill .. manual skill ( To make by hand ) .. the members of a trade or profession collectively .. a guild
As a verb: to make or manufacture an object .. objects .. product .. with skill and careful attention to detail.
Craft has been used as a verb since the Old English period and was used in Middle English to refer specifically to the artful construction of a text or discourse. In recent years, crafted, the past participle of craft, has enjoyed a vogue as a participle referring to well-wrought writing. Craft is more acceptable when applied to literary works than to other sorts of writing, and more acceptable as a participle than as a verb.

Word Origin & History
Cræft .. "power, strength, might," from P.Gmc. *krab-/*kraf-. Sense shifted to "skill, art" (via a notion of "mental power"), which led to the n. meaning of "trade." Use for "small boat" is first recorded 1671, probably from some nautical sense of "vessels of small craft," referring either to the trade they did or the seamanship they required.

Savvy Craft
Is a suitable brand name for an outlet that is supplied by experienced and well-informed craftsmen and craftswomen who will exhibit their artwork and some of them are willing to teach others to gain a skill and related knowledge.


4 Aug 2009

Branding ID Shortlist

After checking availability of the brand ID in the market

I favore :

* I Collect
* I Luxure
* I Trends
* Hidden Palms
* Crafts 2 Go
* Craft Nest
* Craft Hug
* Prodigy Nest
* Savvy Nest
* Savvy Cuddles
* Home Cuddles
* Hands On

3 Aug 2009

Crafts Outlet Position in the Market

The crafts outlet

Is a third party marketing solution that links the craft makers with the anonymous buyer/consumer/ collector, with an edge: affordable ( unlike art galleries ), and being ( unlike art fairs ) always there in the market, constancy generates reliability.
A center for exhibiting handmade artwork by created by different craftsmen and women, who have a skill based on an artistic ability, self taught and those who have professional training.

The outlet is a place where a customer can show up and purchase as a passers by or shop through the website.
It's a reliable source of quality crafts and contact information for farther interests, such as commissions and learning a new craft.
The outlet offers value for money, making it possible for crafts to be an income source for the maker and an option for the collector.

Based on marketing the ability of others ..

Definition:

Able to perform well .. having a proven capability

Synonyms:

Accomplished, Adroit, Agile, Artful, Au fait, Brilliant, Capable, Clever, Deft, Dexterous, Effective, Effectual, Efficient, Equal to, Experienced, Expert, Facile, Gifted, Ingenious, Intelligent, Keen, Know backwards and forwards, Know one's onions, Know the ropes, Learned, Masterful, Masterly, Powerful, Practiced, Prepared, Proficient, Qualified, Responsible, Savvy, Sharp, Skilled, Skillful, Smart, Talented, There, Trained, Up to it, Up to snuff, Up to speed, With it, Affected, Appropriate, Apt, Aristocratic, Artistic, Chic, Choice, Classic, Clever, Comely, Courtly, Cultivated, Cultured, Dainty, Delicate, Dignified, Effective, Exquisite, Fancy, fashionable, fine, genteel, graceful, grand, handsome, ingenious, luxurious, majestic, Modish, Neat, Nice, Noble, Opulent, Ornamented, Ornate, Ostentatious, Overdone, Polished, Rare, Refined, Rich, Select, Simple, Stately, Stylish, Stylized, Sumptuous, Superior,Turgid, Well-bred

Brand Names I suggest

* mystery Maker
* Invisible Maker
* Hand Made
* Only Hand Made
* Home Made
* Handy Creations
* Hands On
* The Hand Shop
* Made Unique
* Made in the U.K

* You! Come
* Coming With You
* Wanted
* I Want
* I Collect
* I Luxury
* I Trend
* Trend Maker
* Trend Setter
* Hand Trends
* Hidden Trends
* Hidden Hobby
* Hidden Palms

* Decorate
* Delicate
* Hot Stuff
* Savvy
* Flair
* Prodigy
* Wizard
* Fancy
* Elegant
* Lavish

* Posh
* Bliss
* Passions
* Eclectic
* Mirage
* Crem De La Crem
* Craft Nest
* Home Cuddles
* Cuddle your Home
* Home Hug

* All About Crafts
* Something Different
* Craft Wize
* Crafts 2 Go
* Jazzy Crafts
* Craft Edge

30 Jul 2009

Hidden Palms



I'm inspired by the punning meaning of Hidden Palms, an American teen drama television series that ran in 2007 in the United States. The series, created by Kevin Williamson, portrays the fictional lives of a group of teenagers and their families residing in Palm Springs, a part of California filled with palm trees hidden in the desert mountains.



Hidden Palms also means the invisible hands that created all the crafts exhibited in the outlet .. we get to keep the item we buy .. knowing there is some one out there who made it that will always be hidden .. it's those hidden hands that made it into a reality .. Hidden Palms .. is more fashionable .. more contemporary.

29 Jul 2009

Basima Al Ali

Mrs. Al Ali is a stay at home mum .. works at a weekend school teaching the Arabic language to Arab children who are born in London encouraged by their parents.
Basima was encouraged by her environment to occupy her self in her free time by handcrafts .. a hobby she developed along the years.
Her skills include Stained Glass , Embroidery and bead jewellery.
Basima has soled her work at craft fairs and is interested in exhibiting in a craft shop.















Crafts Woman

28 Jul 2009

Marketing Argument .. What does a Crafts Outlet have to offer the community



Craft today is the product of high levels of innovation and creative flair as well as skill and workmanship.
It includes very individual, but practical items such as furniture, tableware and fashion accessories as well as collectors’ pieces for display, all rewarding to own.

Many people find the idea of going into an art gallery intimidating, because they fear they do not know enough or the work will be too expensive.
Where as a crafts outlet .. with a few rare exceptions, stock craft work at
a wide range of prices, You can visit regularly and not have to buy something
every time.

Imagine what you might be missing if you don’t go in for a look!
The staff know that if customers feel comfortable and welcome they will come
back to make purchases when they are ready.

The Trend of Craft

It is more likely that people will be tuned to the handicrafts, simply by environment.
It's a habit we pic up from our home and community, along our growing years we are eager to adopt new popular fashionable trends, but as we settle into a long lasting set of rite and wrong, we fined our selves going back to our roots of habits and traditions, because they work.

So in plain English ..



If our mum, dad or grandmother .. our friend, teacher or Santa Claus .. introduce us at an early age to the world of crafts ( a hand made gift or a craft set that we will make with a hand made creation our selves ) .. the appreciation for handcrafts will stay and grow with us.



Today, as dependents, others buy for us .. in the future as independents, we will do it for others.

We always glorify .. The Good Old Days

A type of product that is useful and decorative, made completely by hand or using only simple tools with traditional means of making goods. The individual artisanship of the items is a paramount criterion, often have a cultural significance.

Handicrafts are mostly made with sustainable materials, inspiring ideas to reduce, reuse and recycle!

The aim of promoting Handicrafts in order to benefit craftsmen and artisans. The main focus is on their future prospects, compensation, education and better standard of living. The key motive is to promote economic security and financial independence.
The rate of employment is comparative, people can indulge in the handicrafts.
These straightforward objectives of artisans smooth the progress of growth for them. It even allows them to enjoy the benefits of socially devoted and highly stable establishment.

why buy craft?



Any object which has been hand-produced by someone who has thought about why
they are making it, what it’s to be used for and how it looks, will have far more
presence than a machine-made object.
The personality of the craftsperson (now often called ‘maker’) will be part of the
piece, making it unique.
Craft is still moderately priced in this country. Work by the top makers can
be bought at a fraction of the cost of an average painting. It may have taken
years of training, experimentation and experience for the maker to arrive at the
piece you are buying. Taking this into account, plus the cost of materials, overheads etc, the price is often incredibly good value for money.


finding craft work to buy & sell

• Find out about crafts and craft outlets in magazines like Crafts, Ceramic Review, Selvedge, Artwork, and the websites


• Become knowledgeable by going round craft galleries/craft fairs/workshops.

• Art college degree shows are another good source.

• Ask the staff questions about the crafts in stock. Most are extremely
knowledgeable people who are happy to talk about the work on show.


how much to spend on buying craft?

This is a personal matter .. but it's worth it to consider

• Prices range from a few pounds for production pieces (repeatable items)
by up-and-coming makers, to several thousand for one-off pieces by
established craftspeople whose work may be in public and private collections
around the world. Between those two extremes there is something to suit
every pocket.

• Choose to suit the space available in your home or to match your style and
personality.

• Buy what you like. It is not a good idea to think you are buying as an investment:
fashions change and values go down as well as up. Buy to get enjoyment out of
the piece for many years to come – if it becomes valuable then that’s a bonus.

• If the piece is in a glass case in the shop ask to examine it. Feel free to handle
objects: the texture, weight and finish of the piece will affect the way you feel
about it.

Offering guiding Tips .. caring for the craft you buy

If you are unsure about how to care for the piece you have bought, ask the maker
or gallery for as much information as possible. If it requires specialist care this
is usually clear in the information provided. The best advice is to treat everything with respect:

• wash by hand and with care. Don’t use a dishwasher, microwave, washing
machine or tumble drier unless you are certain that it’s alright to do so!

• avoid direct sunlight on textiles or works on paper which have the
potential to fade

• dust with care

• don’t clean jewellery that has stones, pearls or enamel by using a silver dip
solution – use a cloth or soft brush and possibly some washing-up liquid

• ask an expert if in any doubt but mostly...

• use your common sense! Always keep receipts, if only because it’s
good to remember where and when you bought something. If you’re lucky enough
to be buying a valuable piece take a photograph to keep safely for insurance
purposes.
You should also insure it separately and not just under your
general household insurance.

• learning more ...

Meeting the maker is always a bonus when buying craft work. Finding out what
inspires them, the methods they use, their background and experience adds
to the pleasure of owning their work.
Craft fair stands are usually staffed by the makers themselves. Their workshops,
especially in rural areas, are often open to the public at specific times, giving you the opportunity to see them at work. Do phone and check before you set off though.
The outlet staff will usually give you a copy of the maker’s CV and a statement about
their work. This is a reminder of who made the item so you can keep informed
about their new work or, if the piece is a present, the recipient will know that their
gift is unique.
If the ring you like doesn’t quite fit or the table you’ve found has already been sold
do not despair. It is often possible to commission the maker to produce a piece
specially for you. It takes time to create craft objects so plan ahead if you are
buying for a special occasion. Most makers are happy to discuss commissions.
The process can be as individual as the work you are buying
and the experience thoroughly rewarding.

The Bead Shop ... Covent Garden


21a Tower Street .. Covent Garden .. London WC2H 9NS .. England

Is a frequently visited shop by bead stringers & jewllery makers, it was brought to my attention by a friend who has a passion for bead stringing .. often surprising a guest at her home with the latest string she made.







Talking to one of the staff running the shop .. Miss Dorteh who has been in the business for a few years said ...
All businesses have suffered during the credit crunch .. The bead shop quickly regained it's costumers due to the increasing cost of accessories .. that led many to make their own
The bead shop has something for every one .. there are low cost Plastic & glass beads .. there are sculptored beads and semi precious stones carved into beads .. plus metallic accessories adding to all the other bits & pieces that complete the craft.









Among the costumers .. Mrs. Debby & little Cate
Cate was at a "Girls Aloud" and was looking forward to purchasing the fashion bead jewellery the band set as a trend .. but they where sold out .. so Cate is going to make her own .. thet's whey she is in The Bead shop .. Debby is thrilled to support her daughter in her interest in a craft.





Mrs. Doreen Gray was also in the shop .. choosing beads for a new design .. I asked her if she is interested in selling her stings of beads .. she was interested and supportive of the idea of a crafts outlet.


Basima Al Ali .. is jack of many traids .. I will visit her in her home to cover all her crafts.